Fuzzy was meant to be a companion/ self tracking app for users could return to without shame or friction.
The strategy centered around three pillars:
-Guided self-awareness through mood based check ins
-Flexible goal-setting that supported users without overwhelming them
-Quiet accountability via a private, non performative community
Rather than chasing streaks or pushing daily usage, we prioritized features that met people where they were whether they used the app once a week or every morning.
Fuzzy was meant to be a companion/ self tracking app for users could return to without shame or friction.
The strategy centered around three pillars:
-Guided self-awareness through mood based check ins
-Flexible goal-setting that supported users without overwhelming them
-Quiet accountability via a private, non performative community
Rather than chasing streaks or pushing daily usage, we prioritized features that met people where they were whether they used the app once a week or every morning.
Fuzzy was meant to be a companion/ self tracking app for users could return to without shame or friction.
The strategy centered around three pillars:
-Guided self-awareness through mood based check ins
-Flexible goal-setting that supported users without overwhelming them
-Quiet accountability via a private, non performative community
Rather than chasing streaks or pushing daily usage, we prioritized features that met people where they were whether they used the app once a week or every morning.
Fuzzy was meant to be a companion/ self tracking app for users could return to without shame or friction.
The strategy centered around three pillars:
-Guided self-awareness through mood based check ins
-Flexible goal-setting that supported users without overwhelming them
-Quiet accountability via a private, non performative community
Rather than chasing streaks or pushing daily usage, we prioritized features that met people where they were whether they used the app once a week or every morning.