[ OVERVIEW ]
My Role:
Product Designer
Catergory:
Product Design, UI Design
Every existing self care app shared an unspoken assumption which is that users would consistently engage but real life is messy. A pattern for people who downloaded these tools when motivated, then abandoned them when they needed support most. The very design of these apps was pushing away their target audience. -Self-care felt isolating -Progress was hard to see -Existing tools added pressure
[ STRATEGY ]
Fuzzy was meant to be a companion/ self tracking app for users could return to without shame or friction.
The strategy centered around three pillars:
-Guided self-awareness through mood based check ins
-Flexible goal-setting that supported users without overwhelming them
-Quiet accountability via a private, non performative community
Rather than chasing streaks or pushing daily usage, we prioritized features that met people where they were whether they used the app once a week or every morning.
Fuzzy isn’t trying to fix anyone. It’s a system of gentle structure a space to return to, without guilt or pressure, and still feel like progress is happening.
Fuzzy made it easier for people to care for themselves not by pushing harder, but by staying soft, consistent, and grounded.
“This is the only app I don’t feel bad about skipping.”
“It doesn’t punish me when I fall off.”
“It helps me feel like I’m still moving forward even if it’s slow."
[ DESIGN ]
[ PLACEHOLDER ]
Fuzzy was meant to be a companion/ self tracking app for users could return to without shame or friction.
The strategy centered around three pillars:
-Guided self-awareness through mood based check ins
-Flexible goal-setting that supported users without overwhelming them
-Quiet accountability via a private, non performative community
Rather than chasing streaks or pushing daily usage, we prioritized features that met people where they were whether they used the app once a week or every morning.
