Nike SIM

Nike SIM

Nike SIM

A better way to engage with product

A better way to engage with product

A better way to engage with product

A mockup for a Macbook place on a table for a hair salon website

[ OVERVIEW ]


A concept expansion of Nike's internal operations tool, built to standardize how clearance stores handle product flow. Designed from the floor up by someone who actually worked it.

[ DESIGN ]

I work at Nike. I'm also a designer. That combination puts you in a weird spot because you start seeing problems everywhere and you can't just let them go. This one started on the floor.

Every Nike clearance store handles product flow differently. Some use spreadsheets. Some use paper. Some rely on whoever has the best memory that shift. There's no standard, no shared process, and no way for anyone to see what's actually happening. I kept thinking about how much time was being lost because of that. So I designed a fix.

I work at Nike. I'm also a designer. That combination puts you in a weird spot because you start seeing problems everywhere and you can't just let them go. This one started on the floor.

Every Nike clearance store handles product flow differently. Some use spreadsheets. Some use paper. Some rely on whoever has the best memory that shift. There's no standard, no shared process, and no way for anyone to see what's actually happening. I kept thinking about how much time was being lost because of that. So I designed a fix.

I work at Nike. I'm also a designer. That combination puts you in a weird spot because you start seeing problems everywhere and you can't just let them go. This one started on the floor.

Every Nike clearance store handles product flow differently. Some use spreadsheets. Some use paper. Some rely on whoever has the best memory that shift. There's no standard, no shared process, and no way for anyone to see what's actually happening. I kept thinking about how much time was being lost because of that. So I designed a fix.

I work at Nike. I'm also a designer. That combination puts you in a weird spot because you start seeing problems everywhere and you can't just let them go. This one started on the floor.

Every Nike clearance store handles product flow differently. Some use spreadsheets. Some use paper. Some rely on whoever has the best memory that shift. There's no standard, no shared process, and no way for anyone to see what's actually happening. I kept thinking about how much time was being lost because of that. So I designed a fix.

[ CONCLUSION ]

SIM was built for Factory Nike. Clearance was never really part of the picture and you feel that every single day on the floor. Refills are manual, fill progress is invisible, and leadership has no real time view of anything.


Before touching a single screen I mapped out who this was actually being built for because it isn't just one type of person. Store athletes need tools that are fast and simple and don't slow them down.


Team captains need to know what's been done and what's still open without chasing anyone down. Leadership needs real time data on sell through, inventory, and team status and right now none of that exists. Every decision in this project connects back to one of these three people.